FREELANCE GRAPHICS

portfolio: assorted freelance work

portfolio: Cortez Cultural Center

All images used with permission of the Cortez Cultural Center

portfolio: branding the Macopolitan

From 2013–2018 I lived in the rural Midwest, and for most of that period I worked as the creative developer and managing editor of the Macopolitan, a hyperlocal "alt-monthly" publication for the town of Macomb, Illinois, and its environs.

 

Published under the fiscal sponsorship of a local nonprofit organization, the Macopolitan was a rural placemaking experiment in print, with a deliberately low-fi DIY aesthetic. It was aimed at addressing Macomb's socioeconomic fragmentation and promoting its under-recognized cultural assets. Content consisted of local event listings and feature stories authored by local residents.

Below: publication design elements, marketing collateral, and graphic identity

The Macopolitan was my "graphic-design training ground" and a creative adaptation to life circumstances necessitating professional reinvention.

 

It was the first time I really used my editorial/communications experience AND my design training in a single role, and my first in-depth experience designing in a digital environment. I am a much better page designer now, but I am still proud of this project and its community impact.

Click any cover image to view the entire issue in PDF format.

portfolio: the Macopolitan in PDF

Copyright © 2018 Hillary McMahan. All rights reserved.